Limiting Pollution as Industry Grows:
Staying Ahead of the Curve

Buying carbon offsets now is not only an act of goodwill, but also prepares your organization for the future. To decrease further damage to our already endangered environment, nations worldwide that agreed to the Kyoto Protocol have begun moving to a system of capping total emissions of greenhouse gases. Under this system, each company is required to hold a certain amount of permits that allow a set amount of CO2 generation, and the total number of permits held by all companies cannot exceed a cap, thus limiting greenhouse emissions to an acceptable level. If a company needs to raise its CO2 output, it must buy existing permits from other companies that have managed to reduce their emissions. In this manner, green businesses grow financially and polluting companies lose money, pushing us toward a healthier future. The United States is not currently bound by the Kyoto Protocol. As U.S. consumers become more enlightened, however, it is only a matter of time before American businesses will be held to the same standards. You have an opportunity to stay ahead of the curve by establishing yourself as an eco-conscious organization now-not because you have to but because it's the right and forward-thinking thing to do.